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U.S. consumer newsletter subscription sources as 2017

Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017

The data describes the information on the leading sources of e-mail newsletter subscription among U.S. consumers as of May 2017. During the survey period, 40% of respondents stated to have subscribed to retailer newsletters.

Brands or manufacturers 48
Retailers 40
Journalistic media 26
Other 6
I don’t know 22

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