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E-mail marketing frequency preference according to U.S. consumers 2017

Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017

The data displays the preferred frequency with which consumers would like to receive brand e-mails from selected industries in the U.S. as of July 2017. It was found that 49% of respondents said they would like to receive promotional e-mails from their favorite retails brands on a weekly basis.

Your bank 17 38 45
Favorite retail brand 11 49 40
Your favorite restaurant 10 46 44
Your telecom provider 8 19 73