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U.S. consumers purchasing process affected by marketing e-mails in 2017

Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017

The data describes the leading roles marketing e-mails play in the consumer purchase process in the U.S. as of July 2017. According to the findings, 17% of respondents said that promotional e-mails helped them in the selection process between products they were considering to purchase.

Giving me additional incentives to purchase	42
Making me aware of a brand I wasn't familiar with	26
Helping me select between products I'm considering	17
Reminding me of a purchase I need to make	15

U.S. consumers purchasing process affected by marketing e-mails in 2017

StatInvestor