Media & Entertainment » Advertising & Marketing » E-mail marketing | U.S. timeframe to sending triggered abandoned cart e-mails 2016

U.S. retailers timeframe of sending triggered cart abandonment e-mails 2013-2016

Timeframe when retailers send triggered e-mails in response to an abandoned cart in the United States from 2013 to 2016

The data describes the timeframe when retailers send triggered e-mails in response to an abandoned cart in the U.S. from 2013 to 2016. In 2016, 67% of retailers sent out triggered e-mails to customers within the 24 hours after they had abandoned their online shopping cart.

2013	48	48	5
2014	50	32	18
2016	67	26	7

U.S. retailers timeframe of sending triggered cart abandonment e-mails 2013-2016

StatInvestor