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Marketing e-mail open and click rates in the United States in 2016, by personalization

Marketing e-mail open and click rates in the United States in 2016, by degree of personalization

The data displays marketing e-mail open and click rates in the U.S. in 2016, by degree of personalization. E-mail messages which were not personalized at all had open rate of 13.1% in the measured period.

Not personalized	13.1	1.9
Subject line only personalized	7.4	0.4
Message only personalized	18.8	2.1
Both subject line and message personalized	5.9	0.2

Marketing e-mail open and click rates in the United States in 2016, by personalization

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