Media & Entertainment » Advertising & Marketing » E-mail marketing | Global spam placement rate by category 2017

Global spam placement rate 2017, by category

Spam placement rate worldwide in 2017, by category

The data displays the average e-mail spam placement rates worldwide in 2017, by category. The source found that 8.2% of commercial e-mails advertising insurance products and services were considered spam by inbox providers in 2017.

Apparel & accessories 13.4
Automotive 16.7
Banking & finance 5.7
Business & marketing 15.3
Computer & electronics 11.6
Deals & rewards 14.1
Distribution & manufacturing 3.5
Education/non-profit/government 23.7
General merchandise 9.7
Health & beauty 16.5
Insurance 8.2
Jobs
Kids & babies 11
Media & entertainment 16.5
Social & dating 20.7
Technology/software/internet 14.2
Telecommunication 12.1
Travel 10.6

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