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Criteria for choosing digital music services in Europe 2016

Which of the following criteria are important to you when choosing the service you use to access music?

The data displays the criteria perceived as most important when choosing a service for accessing music online in Europe in 2016. The survey found that for 53% of respondents a service for online music should offer a good quality audio/video.

Service is free	71
Service offers good quality audio/video	53
Service does not require you to register	40
Service allows users to listen to music and also watch music videos	34
Streaming of music is not interrupted by ads	33
Service provides recommendations, new releases, top tracks, playlists, etc.	25
Service offers both streaming and downloading either directly or by using a freely available tool (stream ripping)	18
Service is bundled with one of your subscriptions, e.g. with your telecom operator	8
Other	2
Don't know	2

Criteria for choosing digital music services in Europe 2016

StatInvestor