Media & Entertainment » Advertising & Marketing » Entertainment industry in Europe | Criteria for choosing digital music services by age in Europe 2016

Criteria for choosing digital music services in Europe 2016, by age

Which of the following criteria are important to you when choosing the service you use to access music?

The data displays the criteria perceived as most important when choosing a service for accessing music online in Europe in 2016, broken down by age. The survey found that 69% of respondets aged between 15 and 24 stated that it was important to them that the service was free.

Service is free 69 70 75
Service offers good quality audio/video 58 51 50
Service does not require you to register 35 40 45

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