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Social media used by B2B marketers in North America 2011-2017

Social media used by B2B marketers in North America from 2011 to 2017

This graph gives information on the most popular social media sites used by B2B marketers to distribute content in North America from 2011 to 2017. In 2016, 77% of respondents stated they used Twitter for content distribution. The number grew to 87% in 2017.

LinkedIn	71	83	91	94	94	89	97
Twitter	74	80	85	88	87	77	87
Facebook	70	80	81	84	84	76	86
YouTube	56	61	73	72	74	59	60
Google+	13	39	55	64	62	35	28
Instagram		7	22	24	29	26	30
SlideShare	20	23	40	41	32	26	19
Pinterest		26	34	33	25	14	12
Medium					6	6	6
iTunes					10	3
SnapChat				5	5	3	3
Tumblr		7	14	10	9	2
Vine			14	9	7
Periscope					6
Vimeo		12	22	20	21
Other							4

Social media used by B2B marketers in North America 2011-2017

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