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Social media used by B2B marketers in North America 2011-2017

Social media used by B2B marketers in North America from 2011 to 2017

This graph gives information on the most popular social media sites used by B2B marketers to distribute content in North America from 2011 to 2017. In 2016, 77% of respondents stated they used Twitter for content distribution. The number grew to 87% in 2017.

LinkedIn 71 83 91 94 94 89 97
Twitter 74 80 85 88 87 77 87
Facebook 70 80 81 84 84 76 86
YouTube 56 61 73 72 74 59 60
Google+ 13 39 55 64 62 35 28
Instagram 7 22 24 29 26 30
SlideShare 20 23 40 41 32 26 19
Pinterest 26 34 33 25 14 12
Medium 6 6 6
iTunes 10 3
SnapChat 5 5 3 3
Tumblr 7 14 10 9 2
Vine 14 9 7
Periscope 6
Vimeo 12 22 20 21
Other 4