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U.S. health care companies: distribution of marketing budget 2017, by channel

Distribution of health care companies' marketing budgets in the United States in 2017, by channel

The data shows a distribution of health care companies' marketing budgets in the U.S. in 2017, by channel. During the survey, it was found that health care companies spent 4.9% of their marketing budgets on social media marketing in 2017.

Sales representatives	17
Professional meetings/conferences	14.8
Sales materials	9.7
Content development	8.8
Websites/microsites	7
Direct marketing	6.7
Paid digital advertising	5.4
Social media	4.9
Paid traditional advertising (print/TV/radio)	4.8
Public relations (earned media)	4.7
Search engine optimization/marketing	4.1
Video	3.1
Advocacy relations	2.9
Services/beyond-the-pill offerings	2.4
Point of care	2

U.S. health care companies: distribution of marketing budget 2017, by channel

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