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U.S. health care companies: distribution of marketing budget 2017, by channel

Distribution of health care companies' marketing budgets in the United States in 2017, by channel

The data shows a distribution of health care companies' marketing budgets in the U.S. in 2017, by channel. During the survey, it was found that health care companies spent 4.9% of their marketing budgets on social media marketing in 2017.

Sales representatives 17
Professional meetings/conferences 14.8
Sales materials 9.7
Content development 8.8
Websites/microsites 7
Direct marketing 6.7
Paid digital advertising 5.4
Social media 4.9
Paid traditional advertising (print/TV/radio) 4.8
Public relations (earned media) 4.7
Search engine optimization/marketing 4.1
Video 3.1
Advocacy relations 2.9
Services/beyond-the-pill offerings 2.4
Point of care 2