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Share of Facebook advertising campaign objectives worldwide 2018

Distribution of Facebook advertising campaign objectives worldwide as of March 2018

The data describes the distribution of Facebook advertising campaign objectives worldwide as of March 2018. According to the findings, the majority of Facebook advertising campaigns aimed at post engagement, followed by traffic, which accounted for 13.02% of campaigns.

Post engagement 65.61
Traffic (link clicks) 13.02
Video views 7.89
Page likes 5.53
Conversions 5.26
Other 2.69