Media & Entertainment » Advertising & Marketing » Facebook Marketing | Brand Facebook Messenger feature utilization by vertical 2016

Brand Facebook Messenger feature usage 2016, by vertical

Percentage of brands with Facebook Messenger features as of November 2016, by vertical

The data describes the percentage of brands with Facebook Messenger features as of November 2016, sorted by vertical. During the measured period, 84% of beauty brands utilized Facebook Messenger for marketing purposes.

CPG 94 17 0
Beverages 90 28 6
Auto 86 20 0
Watches and jewelry 84 33 2
Beauty 84 39 0
Specialty retail 81 42 3
Fashion 68 21 4
Consumer electronics 67 50 0
Activewear 54 20 0

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