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Leading pre-bid solutions providers used by publishers in the United States 2017

Leading header bidders used by publishers in the United States as of November 2017

The data displays the Leading header bidders used by publishers in the U.S. as of November 2017. In the measured period it was found that approx. 61% of the studied U.S. publishers used AppNexus for header bidding. Header bidding, or pre-bidding is part of the programmatic advertising process where publishers offer inventory simultaneously to multiple partners before addressing their ad servers.

Index Exchange 69
AppNexus 61
Amazon 55
OpenX 55
AOL 51
Rubicon 51
Criteo 42
Sonobi 32
Facebook 22
Sovrn 22