The data describes the change in Facebook advertising cost-per-mile (CPM) worldwide from January 2017 to February 2018. In January 2018, Facebook's CPM grew by 122% compared to January 2017, while February 2018 CPM increased by 22% compared to the same period in the preceding year.
January 2017 | 45 |
February 2017 | 34 |
March 2017 | -7 |
April 2017 | 28 |
May 2017 | 37 |
June 2017 | 37 |
July 2017 | 53 |
August 2017 | 61 |
September 2017 | 68 |
October 2017 | 72 |
November 2017 | 57 |
December 2017 | 40 |
January 2018 | 122 |
February 2018 | 77 |