The data describes the change in Facebook advertising cost-per-click (CPC) worldwide from January 2017 to February 2018. In January 2018, Facebook's CPC grew by 1% compared to January 2017, while February 2018 CPC decreased by 38% compared to the same period on the preceding year.
January 2017 | -18 |
February 2017 | 4 |
March 2017 | -23 |
April 2017 | 14 |
May 2017 | 24 |
June 2017 | 26 |
July 2017 | 105 |
August 2017 | 163 |
September 2017 | 282 |
October 2017 | 147 |
November 2017 | 33 |
December 2017 | 17 |
January 2018 | 1 |
February 2018 | -38 |