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Average CPM of Facebook advertising campaigns 2018, by objective

Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in USD)

The data describes the average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by campaign objective. According to the findings, product catalog sales had the highest average CPM among the various objectives listed, with a value of 4.77 USD. The average Facebook ad campaign CPM was listed at five U.S. cents.

Brand Awareness 0.48
Reach 0.52
Store visits 0.64
Video views 0.92
Post engagement 1.01
Traffic (link clicks) 1.2
Messages 1.44
App installs 2.09
Lead generation 2.67
Page likes 2.76
Conversions 4.02
Product catalog sales 4.77

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