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Facebook: advertising metrics 2013-2017

Advertising metrics for Facebook from 3rd quarter 2013 to 4th quarter 2017

The data displays metrics for Facebook's global advertising from the third quarter of 2013 to the fourth quarter of 2017. In the last measured quarter, cost per click (CPC) on Facebook reached 0.51 USD while CPM stood at 9.58 USD in the same period.

Click through rate (in percent)	0.19	0.56	0.88	1.12	1.18	1.66	1.63	1.69	1.88
Cost per click (in U.S. dollars)	0.41	0.53	0.46	0.57	0.55	0.36	0.41	0.55	0.51
Cost per thousand (in U.S. dollars)	0.77	2.98	4.01	6.38	6.52	5.94	6.61	9.31	9.58

Facebook: advertising metrics 2013-2017

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