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Instagram: Facebook advertising revenue share 2015-2018

Instagram's net mobile advertising revenue as percentage of Facebook's mobile advertising revenue from 2015 to 2018

The data displays Instagram's net mobile advertising advertising revenues as share of Facebook advertising in the U.S. and worldwide. In 2018, Instagram is projected to account for 27.8% of Facebook's net mobile advertising revenues in the U.S. and for 18% of global mobile ad revenues.

2015 9.6 0.4 4.8
2016 15.6 2.4 8.4
2017 20.4 5.6 12.3
2018 27.8 10.3 18

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