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Leading reasons to follow brands on social media worldwide 2016

Leading reasons why social media users have followed brands on social media worldwide as of July 2016

The data displays the Leading reasons why social media users have followed brands on social media worldwide as of July 2016. According to the survey, 51.3% of respondents have followed a brand on social media because the brand's page was entertaining.

Interested in their product/service	73.4
Interest in promotions	58.8
They're entertaining	51.3
Offered an incentive	42.2
Interested in their industry	41.5
To communicate with brand	25.1
Friends follow/like their content	21

Leading reasons to follow brands on social media worldwide 2016

StatInvestor