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Brand actions causing unfollows on social media in the United States 2016

Leading brand actions on social media that prompt users in the United States to unfollow brand pages worldwide as of July 2016

The data displays the leading brand actions on social media that prompt users to unfollow brand pages as of July 2016. According to the survey, 46% of respondents have unfollowed a brand's social media page because the brand posted too many promotional messages.

Too many promotional messages	46
Information not relevant	41
They tweet too much	35
Use of slang/jargon doesn't fit brand	30
Too quiet	18
They don't reply to me	15

Brand actions causing unfollows on social media in the United States 2016

StatInvestor