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U.S. consumer willingness to receive selected ads via FB Messenger 2016, by age group

Types of advertising and promotions that consumers in the United States are willing to receive via Facebook Messenger as of 2016, by age group

The data shows the types of advertising and promotions that consumers in the U.S. are willing to receive via Facebook Messenger as of 2016, sorted by age group. A total of 52% of Generation X survey respondents stated they were open to receive notifications of store sales upon entering a store via Facebook Messenger.

Receive coupons upon entering specific stores 69 62 68 65
Synched with e-mail to notify random things (like packages that have been shipped) 56 49 50 52
Notifications of store sales upon entering store 53 45 52 48
Matinee discount movie tickets when near a theater 46 37 46 36
Synch with other apps like CVS and receive alerts about sales items when entering stores 37 40 43 41
Happy hour specials notifications 36 46 34 25