The graph depicts the growth of advertising spending worldwide from 2010 to 2017, as well as a forecast thereof until 2020. Global advertising spending is expected to grow by 4.3% in 2018. Between 2017 and 2020, Eastern Europe and Central Asia are expected to become the fastest growing regional ad markets worldwide. The average growth rate of ad spend in that region is expected to amount to 8.9% annually. The fastest growing medium is projected to be mobile internet, growing by 82.5 billion USD in the same period.
2010 | 7.6 |
2011 | 4.2 |
2012 | 4.2 |
2013 | 4.1 |
2014 | 5.2 |
2015 | 4.3 |
2016 | 5.1 |
2017 | 4 |
2018 | 4.3 |
2019 | 4 |
2020 | 4.1 |