The data describes the results of a survey among U.S. adult consumers in 2016. The respondents were asked about the most important attributes that a bottled water has to contain. In 2016, about 24% of respondents indicated that their ideal bottled water would be GMO-free.
Has no artificial sweeteners | 43 |
Has no artificial flavors | 43 |
Has no artificial colors | 40 |
GMO-free | 25 |
Organic | 24 |