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Coping mechanisms against ads in video content worldwide 2015

Coping mechanisms against ads on TV and video content worldwide in 2015

The data displays data on coping mechanisms adopted by viewers while adverts played worldwide in 2015. Ericsson found that 31% of the respondents used social media on their phone or tablet in front of the TV while adverts played.

Change the channel in order to watch something else	52
Leave the TV to do something else	43
Browse the internet on the phone/tablet in front of the TV	34
Use social media on phone/tablet in front of TV	31
Record the show, TV series, or movie in order to be able to skip/fast forward	30
Watch the show, TV series, or movie through illegal streaming or downloading	20
Use an ad-blocker	12
Avoid TV channels with advertising completely or watch channles that don't have advertising	12
Only use services with little/no ads	10
No, I always watch TV and video ads and comercials	8
Other strategy in order to not watch TV and video ads	6

Coping mechanisms against ads in video content worldwide 2015

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