The data displays the results of a survey conducted in the first quarter of 2016 among 5,000 adult American men and women on their preferred bottled water brand. The figures show the difference in brand preference among Millennials and older generations. According to the source, this difference is calculated as "percent brand preference of individuals ages 18 to 35 minus individuals aged 36+". During the survey, the Millennials' preference of the Glaceau Smartwater brand was 4.6% higher than that of older generations.
