OOH media revenue worldwide 2016, by type

Out-of-home media revenue worldwide in 2016, by type (Figures expressed in billions of U.S. dollars, unless otherwise specified)

The data describes an estimate of the out-of-home media revenue worldwide in 2016, broken down by type. Traditional out-oh-home media generated more than 34.4 billion USD in 2016.

Ambient 2.8
Digital 12
Traditional 34.43
Total 49.23