The data presents the worldwide digital advertising expenditure in 2015 with a forecast until 2020. The source projected the spend would amount to 229.25 billion USD in 2017 and that it would grow to 335.5 billion by 2020.
Advertising spending - additional informationAdvertising can utilize almost any form of media to meet its needs. Mediums including print, television, radio, cinema, outdoor, mobile and digital have all been targeted by advertisers. Global advertising spending has been constantly increasing since 2010, and is forecast to round up to nearly 548 billion USD in 2017.
2015 | 161.77 |
2016 | 194.6 |
2017 | 229.25 |
2018 | 269.85 |
2019 | 304.34 |
2020 | 335.48 |