The data describes data on product placement spending worldwide and in select countries in 2012 and 2014 and provides a forecast for 2019. It has been projected that 11.44 billion USD would be spent on product placement in the U.S. in 2019, up from 4.75 billion in 2012. During a 2016 survey carried out among the general population in the United States, 77% stated they had at least heard of product placement. A different survey found that 52% of North Americans trusted product placement ads and 49% took action after seeing such an ad.
