Global product placement spending 2012-2019

Product placement spending worldwide and in select countries in 2012, 2014 and 2019 (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data describes data on product placement spending worldwide and in select countries in 2012 and 2014 and provides a forecast for 2019. It has been projected that 11.44 billion USD would be spent on product placement in the U.S. in 2019, up from 4.75 billion in 2012. During a 2016 survey carried out among the general population in the United States, 77% stated they had at least heard of product placement. A different survey found that 52% of North Americans trusted product placement ads and 49% took action after seeing such an ad.

Worldwide 8250 10580
United States 4750 11440
Brazil 861 2260
Mexico 674 1560
China 103