Media & Entertainment » Advertising & Marketing » Global Advertising Market | AVoD plays worldwide by device 2016

Share of AVoD plays worldwide in 2016, by device

Share of advertising-supported video-on-demand (AVoD) plays on various devices worldwide in 4th quarter 2016, by region

The data describes data on the share of advertising video-on-demand plays on various devices worldwide in the fourth quarter of 2016, sorted by region. In this quarter, around 39% of AVoD plays in North America were on smartphones.

Global 45 11 44
APAC 49 9 42
EMEA 47 13 40
Latin America 49 7 44
North America 39 19 50

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