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Influence of coupons on purchase decisions in the United States 2017, by category

Influence of coupons on purchase decisions in the United States in 2017, by product category

The data describes the influence of coupons on purchase decisions in the U.S. in 2017, by product category. According to the findings, 60.8% of surveyed respondents stated that coupons had an influence on their decision making when purchasing grocery products, while in comparison 36.9% of respondents reported similarly when deciding on where to dine out.

Grocery (food/cleaning/beauty) 60.8
Dining out 36.9
Apparel/clothing 23.6
Electronics 16.4
Home improvement 12.6
Medicines 10.4
Car/truck 7
Telecom services 5.8
Financial services/insurance 4.3

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