Luxury brands EMV 2016-2017, by brand

The data describes information on the selected luxury brands earned media value (EMV) in March 2016 and 2017. It was found that owing to social media exposure and marketing (including influencer marketing) luxury brands saved an average 33 million USD on paid advertising in March 2017. That month Gucci alone saved 58 million USD, up from 21 million in the corresponding period of previous year.