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Luxury ad spend share in North America 2016-2018, by sector

Distribution of luxury advertising spending in North America from 2016 to 2018, by sector

The data displays the distribution of luxury advertising spending in North America from 2016 to 2018, broken down by sector. Broad luxury ad spend in 2017 was projected to account for 74% of all luxury ad expenditures in that period. This sector includes automobile, fragrance and beauty subsectors.

High luxury (fashion & accesories, watches & jewerly) 26 25 25
Broad luxury (automobile, fragrances & beauty) 74 75 75