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Luxury brands use of influencer marketing worldwide 2017

Share of luxury brands employing influencer marketing worldwide as of March 2017

The data describes information on the share of luxury brands employing influencer marketing worldwide as of March 2017. During a survey of professionals from the fashion, beauty and luxury sectors, 73% of those related to luxury goods stated they had already been using influencer marketing as part of their promotional strategies.

Yes	73	54
No, and we have no plans over the next 12 months	12	29
No, but we are planning for it over the next 12 months	15	18

Luxury brands use of influencer marketing worldwide 2017

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