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Luxury brand preferred types of influencers worldwide 2017

Types of influencers preferred by luxury brands in their influencer marketing campaigns worldwide as of March 2017

The data describes information on the types of influencers preferred by luxury brands in their influencer marketing campaigns worldwide as of March 2017. During a survey of professionals from the fashion, beauty and luxury sectors, 40% of those related to luxury goods stated they saw mid-tier influencers as most appealing to their brand's needs.

Mid-tier influencers	40	31
Authoritative	24	16
Top-tier/alpha influencers	17	8
Niche influencers	13	26
Micro-influencers	7	19

Luxury brand preferred types of influencers worldwide 2017

StatInvestor