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Leading influencer marketing roles in luxury campaigns worldwide 2017

Leading roles of influencers in marketing campaigns of luxury brands worldwide as of March 2017

The data describes information on the leading roles of influencers in marketing campaigns of luxury brands worldwide as of March 2017. During the survey, 46% of responding luxury sector professionals stated that influencers played a very important role in their product launch campaigns.

Product launch	28	46	18	8
Content promotion and distribution	24	47	23	6
Advertising/brand campaign	11	49	29	11
Events/webinar production	6	28	33	33
Crisis management	2	8	14	76
Corporate communications	1	14	21	64

Leading influencer marketing roles in luxury campaigns worldwide 2017

StatInvestor