Media & Entertainment » Advertising & Marketing » Luxury advertising and marketing | Luxury influencer marketing ROI metrics 2017

Luxury brand ROI measurement of influencer marketing worldwide 2017

Leading methods of ROI measurement according to luxury brands using influencer marketing campaigns worldwide as of March 2017

The data describes information on the leading methods of ROI measurement according to luxury brands using influencer marketing campaigns worldwide as of March 2017. During the survey, 79% of responding luxury sector professionals said they measure the success of their influencer marketing efforts based on the generated web traffic.

Web traffic generated 79 73
Number of times content shared 67 73
Revenue generation 62 44
Press coverage received on the back of it 61 46
Number of mentions in blogs 45 35
Lead referrals 43 42

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