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U.S. consumer opinion about advertising 2017, by income

Consumer attitude towards advertising in the United States as of May 2017, by income

The data describes the U.S. consumer opinion on advertising as of May 2017, broken down by income. During the survey period, 64% of respondents with an income higher than 100 thousand USD expressed that there was constantly more and more advertising everywhere, while 29% said that they were willing to pay (more) to avoid seeing/hearing more advertising.

There is constantly more and more advertising everywhere	54	61	64
Advertising is getting better and better (e.g. funnier, more interesting)	25	34	36
Advertising annoys me a lot	34	35	31
I am willing to pay (more) to avoid seeing/hearing advertising	11	18	29
I avoid certain media when there is too much advertising shown/played there	36	40	46
None of these	15	8	8

U.S. consumer opinion about advertising 2017, by income

StatInvestor