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U.S. consumer opinion about advertising 2017, by income

Consumer attitude towards advertising in the United States as of May 2017, by income

The data describes the U.S. consumer opinion on advertising as of May 2017, broken down by income. During the survey period, 64% of respondents with an income higher than 100 thousand USD expressed that there was constantly more and more advertising everywhere, while 29% said that they were willing to pay (more) to avoid seeing/hearing more advertising.

There is constantly more and more advertising everywhere 54 61 64
Advertising is getting better and better (e.g. funnier, more interesting) 25 34 36
Advertising annoys me a lot 34 35 31
I am willing to pay (more) to avoid seeing/hearing advertising 11 18 29
I avoid certain media when there is too much advertising shown/played there 36 40 46
None of these 15 8 8