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U.S. consumers who find selected advertising helpful 2017, by income

Share of consumers who found selected advertising channels to be helpful in the United States as of May 2017, by income

The data describes the share of consumers in the U.S. who found advertising through selected channels to be helpful as of May 2017, broken down by income. During the survey period, 61% of respondents with an income higher than 100 thousand USD said that they found TV advertising very helpful.

Poster advertising	33	43	49
Advertising directly in businesses	34	43	56
Cinema advertising	33	44	50
TV advertising	47	55	61
Radio advertising	35	41	44
Bulk mail / direct mail	32	39	44
Advertising in printed daily newspapers	41	50	57
Advertising in printed magazines & periodicals	32	51	53
Banner advertising on news websites	25	32	38
Advertising videos on news websites	29	32	38
Advertising on search engines	28	34	42
Facebook advertising	28	34	37
YouTube advertising videos	25	33	37
Advertising in e-mail newsletters	25	33	43

U.S. consumers who find selected advertising helpful 2017, by income

StatInvestor