The data describes the information on the leading sources of e-mail newsletter subscription among U.S. consumers as of May 2017, broken down by income. During the survey period, 60% of respondents with income higher than 100 thousand USD stated to have subscribed to retailer newsletters.
Brands or manufacturers | 19 | 28 | 36 |
Retailers | 43 | 48 | 60 |
Journalistic media | 39 | 41 | 46 |
Other | 6 | 7 | 5 |
I don’t know | 28 | 19 | 11 |