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U.S. consumer newsletter subscription sources as 2017, by income

Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017, by income

The data describes the information on the leading sources of e-mail newsletter subscription among U.S. consumers as of May 2017, broken down by income. During the survey period, 60% of respondents with income higher than 100 thousand USD stated to have subscribed to retailer newsletters.

Brands or manufacturers 19 28 36
Retailers 43 48 60
Journalistic media 39 41 46
Other 6 7 5
I don’t know 28 19 11