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Preference for ethical and sustainable luxury goods by Millennials worldwide 2017

Importance of sustainability and ethical brands to Millennials when purchasing high-end fashion or luxury items worldwide in 2017

The data displays the results of a 2017 survey in which Millennials were asked whether they make sure a luxury brand is sustainable and ethical before buying from it. During the survey, 30.7% of respondents said they always made sure a luxury item is sustainable or from an ethical brand before purchasing.

Always	30.7
Sometimes	47.2
Rarely	17
Never	5.1

Preference for ethical and sustainable luxury goods by Millennials worldwide 2017

StatInvestor