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Planned MarTech purchases in U.S. companies 2017

What marketing technology does your company plan to purchase in 2017?

The data displays information on marketing technologies that companies plan to purchase in 2017. According to the source, 27% of respondents stated that their company was planning to invest in e-mail marketing in 2017.

Social media marketing 32
Ad tech 28
E-mail marketing 27
Analytics 24
Content marketing 21
Search marketing/SEO 15
Mobile marketing 15
Data management 12
Competitive anlysis 11
Loyalty marketing 10
Marketing automation 10
CRM/CRX 9
Database marketing 9
Personalization 7
Performance attribution 4