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Obstacles to MarTech implementation in U.S. companies 2016

What’s holding your company back from implementing new marketing technology?

The data displays information on the obstacles of marketing technology implementation in U.S. companies as of October 2016. During a survey, 25% of responding marketers stated that internal resistance to change was holding their company back from implementing new marketing technologies.

Budget	50
Internal resistance to change	25
Difficulty of implementation/integration	24
Lack of information	13
Lack of executive buy-in	12
We don’t need new marketing technology	10
Lack of interest	10
Nothing meets our needs	7

Obstacles to MarTech implementation in U.S. companies 2016

StatInvestor