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Views on AIs influence on advertising performance in the United States 2018

Share of marketers and agency professionals who agree that artificial intelligence (AI) and machine learning will improve advertising performance in the United States as of April 2018

The data displays the share of marketers and agency professionals who agree that artificial intelligence and machine learning will improve advertising performance in the U.S. as of April 2018. During the survey, 17% of responding agencies completely agreed with this statement, while the same was true for 26% of surveyed marketers.

Completely agree 17 26
Somewhat agree 69 61
Somewhat disagree 10 11
Completely disagree 4 3

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