The data shows mobile marketing tactics used among small and medium businesses (SMBs) in the U.S. in the third quarter of 2016. Among the surveyed marketers, 9.1% stated they used mobile apps.
Text messaging | 20.8 |
Mobile website | 16.8 |
Mobile search | 13.6 |
Mobile display | 13 |
Sensors/beacons | 12.2 |
Enhanced listings in mobile apps | 11.2 |
Mobile apps | 9.1 |
Mobile location aware | 8 |
Mobile deals | 8 |
Product sensors/beacons | 6.6 |
Other | 0.2 |