Media & Entertainment » Advertising & Marketing » Mobile Marketing | Mobile tactics used in the U.S. 2016

Mobile tactics used in the United States 2016

Mobile tactics/technologies used in retail marketing in the United States as of April 2016

The data describes mobile tactics and technologies used in retail marketing in the U.S. as of April 2016. During a survey of retail marketers and IT professionals it was found that 57% of retailers used mobile coupons to market their businesses.

Mobile coupons	57
Mobile payments	51
Loyalty app	40
Push notifications	34
In-store geolocation technology	22
None of these	3

Mobile tactics used in the United States 2016

StatInvestor