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Location-based targeting usage in mobile ad campaigns worldwide 2015

Ways in which marketing professionals use location-based targeting in mobile ad campaigns worldwide as of May 2015

The data displays the ways in which marketing professionals use location-based targeting in mobile ad campaigns worldwide as of May 2015. It was found that 50% of agency marketers and 46% of brand marketers said they used location-based ad targeting to reach a specific audience.

To target a specific audience	50	46
To target consumers around businesses or points interest	43	37
To send location-relevant messages	30	31

Location-based targeting usage in mobile ad campaigns worldwide 2015

StatInvestor